Senior Clerical Assistant (Administration) – Grade 5

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Assistant Registrar – Faculties (Gweru)

Security Guards (Gweru, Harare, Kwekwe & Zvishavane campuses)

Technical Sales Person/ Aluminium (Harare)

Regional Monitoring, Evaluation & Learning (MEL) Officer (Bulawayo)

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Marketing & Sales Officer (Harare)

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Vehicle Sales Consultant - JAC (Harare)

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Finance Manager Corporate (Harare)

<p>Parents and guardians have been urged to openly discuss career choices with their children rather than choosing career paths for them.</p>
<p>The call was made by Zimbabwe Tourism Authority (ZTA) board chairperson, Raymond Mawerera while speaking at a prize-giving day at Lady Ereneta International High School.</p>
<p>Mawerera advised learners to consider a career in the tourism sector such as tourism management, hospitality, transport, and food and beverages. <a href="https://www.hmetro.co.zw/let-your-kids-decide-career-paths-parents-urged/"><span style="text-decoration: underline;">He said</span></a>:</p>
<blockquote>
<p>I am sure parents have heard the stories of children who pursued academic careers that their parents, but not themselves, wanted.</p>
<p>An uninspiring story that keeps doing the rounds is about a young man who spent seven years at medical school and, soon after his graduation party, he handed over his certificate to his father and said “dad, here is your degree, now I am going to do what I want” and proceeded to join a music band.</p>
<p>I do not want to be misunderstood. I am not saying do not get involved in your child’s career choice, but I am only urging us, as parents, to create an atmosphere in our homes in which we can sit down with our sons and daughters and discuss openly where they want their lives to go.</p>
<p>Our children are products of what they learn and experience and this is mostly at home and at school, where they spend the bulk of their time.</p>
</blockquote>
<p>Choosing a career can be a challenging and overwhelming process but life coaches generally agree that it is crucial for one to assess their interests, skills, values, and personality before making a choice.</p>
<p><strong>More: <a href="https://www.pindula.co.zw/">Pindula News</a></strong></p>


Pindula News

Parents Urged To Allow Kids To Decide Career Paths

<p>The 4th Industrial revolution has seen some people<a href="https://news.pindula.co.zw/2019/06/11/23-jobs-that-are-becoming-obsolete-in-the-4th-industrial-revolution/"> losing their jobs as self-service, online, automated systems</a> take over.  The more we progress deeper and <a href="https://news.pindula.co.zw/2019/06/12/18-jobs-of-the-future-you-need-to-prepare-for/">deeper into the 4th industrial revolution, the more things change. </a></p>
<p>We can’t run away from the fact that the bulk of the customer nowadays is either online or tech-savvy. This means traditional marketing methods may not work if we really want to reach the masses.</p>
<h2>The Time To Learn Digital Marketing is Now.</h2>
<h4>What Is Digital Marketing?</h4>
<p>Digital marketing is marketing products using digital platforms on the internet. This includes the use of mobile phones, displays( apps, websites, social media ) and any other digital medium.</p>
<blockquote><p>Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.</p></blockquote>
<h4>Tools used In Digital Marketing</h4>
<p>When people are marketing their products they use display advertising at most. Display Advertising is the use of the following to create awareness around your brand, to convince potential customers to buy your products:</p>
<p>A banner is an advert that appears on a website. It Can take any of the following formats</p>
<ol>
<li>Text – Words only</li>
<li>Image – static or dynamic/interactive ads that change eg a GIF</li>
<li>In-stream video –  videos ads</li>
<li>Shopping ads – show the name of the shop, price, and picture of the product.</li>
</ol>
<p><img alt="" class="alignnone size-medium wp-image-115167 aligncenter" decoding="async" height="300" loading="lazy" sizes="(max-width: 290px) 100vw, 290px" src="https://t792ae.c2.acecdn.net/wp-content/uploads/2019/07/WhatsApp-Image-2019-07-26-at-11.23.57-290x300.jpeg" srcset="https://news.pindula.co.zw/wp-content/uploads/2019/07/WhatsApp-Image-2019-07-26-at-11.23.57-290x300.jpeg 290w, https://news.pindula.co.zw/wp-content/uploads/2019/07/WhatsApp-Image-2019-07-26-at-11.23.57-600x620.jpeg 600w, https://news.pindula.co.zw/wp-content/uploads/2019/07/WhatsApp-Image-2019-07-26-at-11.23.57.jpeg 704w" width="290"/></p>
<p>Digital Posters/Fliers are also used in mass communication and digital advertising. These are those images we get on our social media that are selling a certain product or service.</p>
<p>In order to avail products that can be bought online, one needs a website or an app. To have a website online, one needs to buy web hosting for it. There’s a great comparison of web and app hosting packages on Mangomatter where you <a href="https://mangomattermedia.com/web-hosting/windows/">can pick a quality Windows hosting service</a>.</p>
<h4>Jobs in Digital Marketing In Africa</h4>
<p>As I was looking at Digital marketing jobs in Nairobi I discovered some jobs had no applications so far. I was heartbroken. How can a basic job go for a full day without a single application?</p>
<p>I have decided to categorise digital marketing as a critical skill.(In my own capacity). Why because in some countries like Tanzania and Mozambique the market is still new with less than 10 hits on the internet. Nigeria has over 176 hits of Digital Marketing Jobs on the internet. South Africa as of today has over 620 hits Namibia not even a single hit. In Zimbabwe a few hits same a Kenya and a reasonable number from Egypt.</p>
<p>Where some see the glass as half empty, I see as a half-full glass. A whole new budding field that you can get into today and be the industry guru in 5 to 10 years’ time when the wave hits Africa aggressively. Last time we checked Executives are paid heavily.</p>
<h4>What Are The Most Popular Fields in Digital Marketing So Far?</h4>
<figure aria-describedby="caption-attachment-115209" class="wp-caption aligncenter" id="attachment_115209" style="width: 468px"><img alt="" class="wp-image-115209" decoding="async" height="306" loading="lazy" sizes="(max-width: 468px) 100vw, 468px" src="https://t792ae.c2.acecdn.net/wp-content/uploads/2019/07/image00-5-300x196.jpg" srcset="https://news.pindula.co.zw/wp-content/uploads/2019/07/image00-5-300x196.jpg 300w, https://news.pindula.co.zw/wp-content/uploads/2019/07/image00-5.jpg 593w" width="468"/><figcaption class="wp-caption-text" id="caption-attachment-115209">Photo Credit: QuickSprout</figcaption></figure>
<p>According to <a href="https://www.quicksprout.com/digital-marketing-skills/">QuickSprout</a>, these 9 fields will be in high demand soon.</p>
<blockquote>
<ol>
<li>Search Engine Optimization Specialist</li>
<li>Pay Per Click Specialist/Executives</li>
<li>Social Media Expert</li>
<li>Email Marketing</li>
<li>Mobile Marketing</li>
<li>Web Analytics</li>
<li>Content Marketing</li>
<li>Marketing Autonomation</li>
<li>Digital Strategy &amp; Planning</li>
<li> Advertising support</li>
<li>E-Commerce</li>
<li>Export marketing</li>
<li>Digital Marketing Training</li>
<li>Brand Management</li>
</ol>
</blockquote>
<h3>FAQ In Digital Marketing</h3>
<h4>1. Where can I get certification on Digital Marketing?</h4>
<p>There are many sites like Udemy and Google Skills that will certify you for digital marketing. Part 2 of this article will cover that in great detail.</p>
<h4>2. Am I guaranteed a job if I get certified in Digital Marketing</h4>
<p>No. But the market is still open.</p>
<h4>3. What is the biggest mistake digital markers make?</h4>
<p>Lacking consistency. Starting then stopping. When you start digital marketing don’t stop. Online audience like new things every time.</p>
<h4>4. Would my business benefit from digital marketing?</h4>
<p>Definitely. Though companies in many business categories continue to approach digital marketing with scepticism, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.</p>
<h4>5. What does a digital marketer do?</h4>
<p>Digital marketers consult with brands to develop effective strategies or implement programs to drive sales for businesses.</p>


All You Need To Know About Digital Marketing The Fastest Growing Career In Africa: Part 1

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