Zim Tourist Arrivals Grow By 6% In 2018
The country recorded 2,6 million international tourist arrivals in 2018, 6 per cent up from 2,4 million received in 2017.
The was a notable growth in arrivals from all source regions and most major markets with the exception of the Americas which recorded a 1 per cent decline.
More than 80 per cent of international tourists came from Africa while the Middle East had the least visitors at just one per cent.
A report released by the Zimbabwe Tourism Authority (ZTA) says:
Though we are still to reach the 1999 performance (an all-time high in terms of overseas tourist arrivals, 597 010), the increase was quite significant and signalling a renewed interest on the destination.
It shows that Zimbabwe is warming up to the outside world.
The United States of America remains the biggest overseas market, followed by the United Kingdom and Ireland, Germany, South Korea and Japan respectively.
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